Why Corporate Events Are Borrowing Trends from Music Festivals
Company events used to be relatively uncomplicated matters: a large hall with some speakers and some light background music during the breaks. Now, however, they have adopted a new meaning because companies create experiences instead of only organizing conferences and meetings.
A big change was not only speeches and slide shows, but also live music! More companies than ever greet live musicians at corporate meetings for unforgettable experiences.
Why is this happening and which festival trends have laid down in corporate environments?
Change from formally to experimentally
Corporate events used to feel traditionally. Suits. Talk. And maybe a catered lunch. Today, however, it does not cut it; The participants demand more: not just sitting through lectures, but experiencing something themselves.
Companies are inspired by music festivals. Gone is the rigid, formal approach in favor of interactive and energetic interactions; Do not only share information – now it’s about creating an atmosphere and helping employees and customers to be part of something bigger!
Festival trends that change corporate events
Live entertainment at corporate events is only part of a developing trend. Companies occupy various festival concepts to improve experience. Music festivals have long rely on live appearances as the centerpiece, and corporate events are noted. Live music adds authenticity and energy that simply cannot keep up with recorded tracks!
Definent efforts at festivals often have one -time setups and thematic experiences find their way in corporate events. At music festivals, however, experience goes far beyond performance. Lighting design, stage designs and interactive elements all play an important role in the production of unique atmospheres that give additional torches.
In the festival-inspired events, the participants often captivate by providing surprise files or moments that arise spontaneously and give each performance a touch of excitement. Company events have taken note of this idea by taking unexpected services or unannounced entertainers in their events in order to give the participants something exciting.
Music festivals have long been used as part of their marketing strategies in the integration of social media integration, and companies take note of it. Festival goers share each element from appearances, behind the scenes and special experiences on social media. Company events were also noted by establishing instagrammable spots, creating event-specific hashtags and live streaming parts of events for the live tour by the participants.
Why live entertainment is decisive
People take part in corporate events, not just for information. Instead, they come for connections, experiences and energy- so live music plays such an important role in these meetings.
Live appearances set the atmosphere at every event. Breaks of speeches and foils keep the participants interested, while music offers smooth transitions between the segments and at the same time kept an energetic environment. Live appearances give energy and create unforgettable experiences for the participants.
Imagine the following: What will be more, foils or an incredible performance that made up for life by everyone? Live music leaves an unforgettable brand that explains why corporate events further increase your recording.
How to bring the festival experience into your next event
If you want to give your company event some shell and commitment, be inspired by music festivals. Start with the selection of an outdoor area, a setting on the roof or an open concept hall. These can all create this relaxed festival atmosphere.
Integrate next to live entertainment. From local bands, DJs or solo artists – Live music adds another dimension of pleasure at events. Set the mood, increase the energy level and give the participants something different from the business presentations that you can enjoy!
Lighting and graphics play a major role in setting up the right atmosphere at music festivals. Stage effects, LED sets or immersive projections can transform an ordinary meeting room into an exciting event room.
The balance between work and entertainment is important at conferences. While keynote addresses and presentations still the necessary components, including interruptions of music or representations between them, can keep the energy high for the participants.
Do not underestimate the surprise factor at corporate events! Similar to music festivals, corporate events benefit from guessing participants with unexpected performance or activities in order to give some excitement.
Diploma
Companies have conducted an exciting and innovative turn in recent years. No longer just business events, but events that instead focused on experiences. Many companies take cues from music festivals to create events that are urgently, exciting and unforgettable for the participants. Don’t be surprised if your next company event feels more like an immersive music festival as an informative conference!
